This week on Inside the China Room, Jiang Jiang (JJ) welcomes Yaling Jiang, the founder of Following the Yuan, a newsletter covering China's consumer market, and Aperture China, a research and strategy consultancy. The show kicks off with a review of the changes in China's 2023 consumer market and explores future trends, the key drivers behind these shift and the potential impacts on international brands doing business in China. While discussing the role of social media in shaping consumption behaviors, the show examines the shifts in how Chinese people process information before, during, and after the pandemic, shedding light on how international brands can adjust their marketing strategies. As many large consumer brands and luxury brands strategically enter lower-tier markets, Yaling and JJ also discusses the new opportunities in these markets.
Follow Yaling Jiang’s newsletter Following the Yuan on Linkedin.
This episode was recorded on Feb. 5.
Yaling Jiang, the founder of Following the Yuan, a newsletter covering China's consumer market, and Aperture China, a research and strategy consultancy
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Discuss China's consumer market with Yaling Jiang, founder of Following the yuan